THE INFLUENCE OF CULTURAL FACTORS, SOCIAL FACTORS AND PERSONAL FACTORS ON THE DECISION TO USE FAKHIRAMAKE UP WEDDING SERVICES IN BIREUN DISTRICT
Main Article Content
M. Subhan
Zainura
This study aims to analyze the influence of Cultural Factors, Social Factors, and Personal Factors on the purchasing decisions of Wedding Fakhira Make Up services in Bireuen Regency. Data for this research were collected from 100 respondents and analyzed using the SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that cultural factors have a positive and significant impact on the purchasing decisions of Fakhira Make Up wedding services in Bireuen Regency. This suggests that an increase in cultural factors leads to an increase in consumer purchasing decisions. Social factors also have a positive and significant influence on purchasing decisions, indicating that an increase in social factors leads to an increase in consumer purchasing decisions. Similarly, personal factors have a positive and significant impact on purchasing decisions, indicating that an increase in personal factors leads to an increase in consumer purchasing decisions.
Adnan, (2021). Manajemen Pemasaran.Bumi Persada. Lhokseumawe
Adnan (2018). Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Susu Morinaga di Kota Lhokseumawe. Jurnal Visioner & Strategi
Ahmed, Z., Su, L., Rafique, K., Khan, S. Z., & Jamil, S. (2018). A Study on the Faktors Affecting Consumer Buying Behavior towards Online Shopping in Pakistan. Journal of Asian Business Strategy, 7(2), 44–56. https://doi.org/10.18488/journal.1006/2017.7.2/1006.2.44.56
Asmas, D., dan A. Tarmizi. 2021. Pengaruh Budaya dan Sosial Terhadap Keputusan Pembelian Produk Mie Instant merk Indomie (Studi pada kelurahan Telanaipura Kecamatan Telanaipura). J-MAS (Jurnal Manajemen dan Sains), 6(2), 454-459.
Ataini, V., R. Purnomowati., dan S. Rochaeni. 2021. Pengaruh Faktor Sosial, Budaya, Pribadi Dan Psikologis Terhadap Keputusan Konsumen Dalam Pembelian Bunga Potong (Studi Kasus Pondok Lily Rawa Belong, Jakarta Barat). Sharia Agribusiness Journal, 1(1). Assauri, S. 2016. " Manajemen Operasi Produksi". PT .Raja Grafido Persada : Jakarta.
Desy Nurul Mawaddah, Rico Nur Ilham, Darmawati, & Wahyuddin. (2024). The Influence Of Profitability Ratio, Liquidity, Capital Structure And Firm Size On Company Value In Banking Companies Listed On The Bei For The 2018-2022 Period. Journal of Accounting Research, Utility Finance and Digital Assets, 3(1), 10–17. https://doi.org/10.54443/jaruda.v3i1.155
Edyansyah dan Ahyar (2022), Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Terhadap Keputusan Pembelian Sepeda Motor Matic Merek Honda (Studi Kasus Di Kota Lhokseumawe)
Erlina dan Sri Mulyani, 2017, Metodologi Penelitian Bisnis untuk Akuntansi dan.
Manajemen, Terbitan Pertama, Penerbit USU Press,
Ghozali, I. (2018). “Aplikasi Analisis Multivariate Dengan Pogram IBM SPSS”Edisi. Sembilan.Semarang:Badan Penerbit Universitas Diponegoro.
Hindratno, J., M. Sahay., dan Y. Manurung. 2021. Pengaruh Budaya, Persepsi, dan Kepercayaan Terhadap Keputusan Pembelian Obat Tradisional di UKM Pasar Kahayan Kota Palangka Raya. JEMBA: Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi, 1(1), 9-17.
Hudani, A. (2020). Pengaruh faktor budaya, faktor sosial, dan faktor pribadi terhadap keputusan pembelian. Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA), 1(2), 99–107. https://doi.org/10.37631/e- bisma.v1i2.195
Jumiarti, J., S. Saroh. dan R. N. Hardati. 2021. Faktor-Faktor Perilaku Konsumen Dalam Keputusan Pembelian Kartu Internet Smartfren (Studi Kasus Pada Masyarakat Dinoyo). JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis), 10(1), 148-154.
Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran. PT. Indeks. Jakarta Kotler, P. dan G. Amstrong. 2018. Principles of Marketing. Edisi 15 Global Edition. Pearson.
Lawan, L., & Zanna, R. (2013). Evaluation of Socio-Cultural Faktors Influencing Consumer Buying Behaviour of Clothes in Borno State, Nigeria. International Journal of Basic and Applied Science, 1(3), 519–529. https://doi.org/10.17142/ijbas 2012.1.3.7
Liu, S. X., Lu, Y. X., Liang, Q. P., & Wei, E. Y. (2010). Moderating effect of cultural values on decision making of gift-giving from a perspective of self-congruity theory: An empirical study from Chinese context. Journal of Consumer Marketing, 27(7), 604–614. https://doi.org/10.1108/07363761011086353
Luo, Y. (2009). Analysis of Culture and Buyer Behavior in Chinese Market. Asian Culture and History, 1(1), 25–30. https://doi.org/10.5539/ach.v1n1p25
Lamb, Hair dan McDaniel, (2021), Pemasaran, Buku I, Edisi Pertama, Salemba Empat. Jakarta.
Maroah, S., dan M. Ulfa. 2021, September. Pengaruh Faktor Budaya, Sosial, Personal, Dan Psikologis Terhadap Keputusan Pembelian Produk. Jurnal Manajemen dan Bisnis, 1(2), 126-135.
Marwati, M., dan A. Amidi. (2019). Pengaruh Budaya, Persepsi, Dan Kepercayaan Terhadap Keputusan Pembelian Obat Herbal. Jurnal Ilmu Manajemen, 7(2), 168-180.
Melani, S. Y., & Pangemanan, S. S. (2015). Analyzing the Influence Among Cultural Faktor, Sosial and Psychlogical With the Customer Buying Decision of Oriflame Product in Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(2), 986–996.
Mubarokah, ., & Winarno, S. T. (2021). Faktors Affecting Consumer Decisions in Consuming Coffee in Surabaya, Sidoarjo and Gresik. Asian Journal of Agricultural Extension, Economics & Sociology, 39(11), 512–517. https://doi.org/10.9734/ajaees/2021/v39i1130778
Mursyid, M. 2014. Manajemen Pemasaran. Bumi Aksara. Jakarta
Pandowo, Merinda, and Hillary J. Tuwo. "The Influence of Social Factors on Customer Purchase Intention in Using Wedding Organizer in Manado." Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, vol. 3, no. 3, 2015.
Pratiwi, K. I., & Mandala, K. (2015). Pengaruh Faktor Budaya, Sosial, Pribadi, Psikologis, Dan Bauran Pemasaran Terhadap Keputusan Pembelian Kebaya Bordir Pada Jegeg Ayu Boutique Di Kuta. E-Jurnal Manajemen Unud, 4(11), 3619–3645.
Putri, H. A. (2022). Pengaruh Faktor Budaya, Faktor Sosial, Faktor Pribadi Dan Faktor Psikologis Terhadap Keputusan Pembelian. Jurnal Ilmu Dan Riset Manajemen, 11, 21.
Rehman, F. U., Yusoff, R. B. M., Zabri, S. B. M., & Ismail, F. B. (2017). Determinants of personal faktors influencing the buying behavior of consumers in sale promotion: The case of the fashion industry. Young Consumers, 33, 15–28. http://ci.nii.ac.jp/naid/40018809388/
Santosa, R. (2021). The Influence of Cultural Faktors, Sosial Faktors, and Personal Faktors against Customer Purchase Decisions in Using Wedding Services Organizer in Surabaya. International Journal of Review Management Business and Entrepreneurship (RMBE), 1(2), 77–90. https://doi.org/10.37715/rmbe.v1i2.2415
Sugiyono (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung : Alphabet.
Swastha dan Handoko, T. Hani. 2019. Manajemen. Pemasaran: Analisis Perilaku Konsumen. Yogyakarta: BPFE.
Tjiptono. (2016). Pemasaran Jasa. Yogyakarta: Andi.
