THE INFLUENCE OF REVIEW CONTENT AND PRODUCT QUALITY ON PURCHASE INTEREST WITH TRUST AS AN INTERVENING VARIABLE
Main Article Content
Mutia Arda
Dewi Andriany
Today's technological advances have made many smartphone companies try to be at the forefront in order to attract buying interest from potential consumers. The aim of this research is to analyze the influence of review content and product quality on buying interest in Samsung series z smartphone products through trust in the buying interest of generation z consumers. The population in this study is all Medan city residents who use Samsung series z products. The sample in this study used a quota sampling of 100 people. The data collection technique in this research uses a questionnaire technique. The data analysis technique in this research uses a quantitative approach using statistical analysis using Auter Model Analysis, Inner Model Analysis and Hypothesis Testing. Data processing in this research uses the PLS (Partial Least Square) software program. The results of this research prove that directly review content, product quality and trust have a significant effect on buying interest, review content and product quality have a significant effect on trust and indirectly review content and product quality have a significant effect on buying interest through trust in the people of Medan city.
Ao, L., Bansal, R., Pruthi, N., & Khaskheli, M. B. (2023). Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta- Analysis. Sustainability (Switzerland), 15(3), 1–15. https://doi.org/10.3390/su15032744
Arianty, N., & Julita, J. (2021). The Effect Of Brand Trust And University Reputation On Student’s Decision To Choose Management Study Program In The Faculty Of Economics And Business Universitas Muhammadiyah Sumatera Utara. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 1(2), 125–134.
Ariffin, S., Mohd, J., Putit, L., Izwan, M., & Shah, A. (2016). Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products. Procedia Economics and Finance, 37(16), 391–396. https://doi.org/10.1016/S2212-5671(16)30142-3
Astuti, R., & Abdullah, I. (2018). Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Pakaian Di Usaha Mikro Kecil Menengah. Kumpulan Penelitian Dan Pengabdian Dosen, 1(1), 1–10.
Ayumi, B., & Agung, B. (2021). Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening (Studi Pada Konsumen Hypermart Paragon Semarang). Jurnal Administrasi Bisnis, 10(2), 1169–1179.
Daulay, R. (2022). Analysis of Customer Loyalty Models Influenced by Customer Relationship Management And Satisfaction in Transportation Services. Journal of International Conference Proceedings (JICP), 5(4), 324–332.
Dwidienawati, D., Tjahjana, D., Bramantoro, S., & Gandasari, D. (2020). Heliyon Customer review or in fl uencer endorsement: which one in fl uences purchase intention more ? Heliyon, 6(May). https://doi.org/10.1016/j.heliyon.2020.e05543
Faradiba, & Astuti, S. R. (2013). Analisis Pengaruh Kualitas Produk, Harga, Lokasi Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen. Diponegoro Journal of Management, 2(3), 1–11.
Firman, A., Ilyas, G., Reza, H. K., Dwi, S., & Putra, H. (2021). The Mediating Role Of Customer Trust On The Relationship Of Celebrity Endorsement And E- Wom To Instagram Purchase Intention. Jurnal Minds: Manajemen Ide Dan Inspirasi, 8(1), 107–126. https://doi.org/10.24252/minds.v8i1.20594
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2019). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Istiyanto, B., & Nugroho, L. (2017). Analisis Pengaruh Brand Image, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil (Studi Kasus Mobil LCGC di Surakarta). Eksis: Jurnal Riset Ekonomi Dan Bisnis, 12(1), 1–8. https://doi.org/10.26533/eksis.v12i1.75
Kadir, H. A., Syarifuddin, T., Wahba, Rahma, A., & Andini, N. (2018). Pengaruh Faktor Gaya Hidup, kelas sosial dan kepribadian Terhadap Keputusan Pembelian Yamaha Matic Mio Sporty di Kota Palu. Jurnal Sinar Manajemen, 5(2), 112–117.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Editi). Pearson Pretice Hall, Inc.
Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
Mammadli, G. (2021). The Role Of Brand Trust in The Impact Of Social Media Influencers On Purchase Intention. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3834011
Mowen, C. B. (2009). Macmillan Publishing Company. McGraww-Hill.
Nasution, A. E., & Lesmana, M. T. (2018). Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen (Studi Kasus pada Alfamart di Kota Medan). Prosiding Seminar Nasional Vokasi Indonesia, 1, 83–88.
Nurdiani, N. (2014). Teknik Sampling Snowball Dalam Penelitian Lapangan. ComTech, 5(9), 1110–1118.
Picaully, M. R. (2018). Pengaruh Kepercayaan Pelanggan Terhadap Niat Pembelian Gadget di Shopee Indonesia. Jurnal Manajemen Marantha, 18(1), 31–40.
Purbohastuti, A. W., & Hidayah, A. A. (2020). Meningkatkan Minat Beli Produk Shopee Melalui Celebrity Endorser. Jurnal Bisnis Terapan, 4(1), 37–46.
Risyafani, S., & Khalik, I. (2022). The Effect Of Content Review And Promotion On Buying Interest Product Involvement As An Intervening. Journal of Business Studies and Management Review, 5(2), 312–318.
Riyadini, N. G., & Krisnawati, W. (2022). Content Marketing, Brand Awarness, And Online Customer Review On Housewives Purchase Intention On Shopee. Interdisciplinary Social Studies, 1(6), 733–741.
Saleem, B. A., Ghafar, A., Ibrahim, M., Yousuf, M., Ahmed, N., & Ahmad, S. F. (2015). Product Perceived Quality and Purchase Intention with Consumer Satisfaction. Global Journal of Management and Business Research: E Marketing, 15(1).
Sobandi, A., & Somantri, B. (2020). Pengaruh Kepercayaan Konsumen Terhadap Keputusan Pembelian Secara Online. Winter Journal, 1(1), 41–52.
Suhaily, L., & Darmoyo, S. (2017). Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product). Jurnal Manajemen, 21(2), 179.
