THESSALONICA S.F. SUPIT; LUCKHY NATALIA ANASTASYE LOTTE; ELMIWATI. STRATEGI DIGITAL MARKETING BERBASIS AI DAN PERSONALISASI KONTEN UNTUK MENINGKATKAN CUSTOMER ENGAGEMENT DI ERA GEN Z. Berajah Journal, [S. l.], v. 6, n. 4, p. 2004–2014, 2026. DOI: 10.47353/bj.v6i4.670. Disponível em: https://ojs.berajah.com/index.php/go/article/view/670. Acesso em: 30 jul. 2026.